How to deliver the digital experiences your customers crave
By bringing together strategy, design, infrastructure and insight, the EY and Adobe alliance helps our clients drive disruptive growth providing differentiated digital experiences.
As companies become digital organizations and embark upon end-to-end transformation, the EY and Adobe alliance brings together all of the different parts of the puzzle required to support successful digital transformations. EY’s strength lies in helping companies build trust in their relationships with customers through a combination of strategy, technology implementation, change management and governance.
The Adobe relationship helps EY firms provide a broad range of services, including digital experience management, web content management and digital analytics, which have been leveraged to help clients deliver seamless, personalized digital experiences.
Adobe offers software products across digital marketing, media, print and publishing to enable these seamless and integrated experiences. Adobe’s Marketing Cloud has a complete set of marketing offerings that help organizations get deep insights, offering everything needed to get deep insights about their customers, build personalized campaigns, and manage content and assets.
To support our alliance, EY is attending Adobe Summit from 20-23 March 2017. Adobe Summit is the premier digital marketing and customer event, attracting more than 12,000 estimated attendees, including the world’s leading digital marketing experts. A number of EY clients also are attending and speaking at the Summit.
Stepping away from the traditional exhibition booth display, EY will showcase its digital capabilities by re-creating the firm’s Innovation Experience Center, allowing visitors to experience firsthand how next-generation customer experiences are created.
EY will have live demonstrations and interactive technology exhibits, including life-sized, persona-based journey maps; augmented reality technology; integrated IoT and content management systems; and omnichannel customer analytics.